First Pics: Boutique W now open in former Sammi’s Shoe Box location

In February we told you about a new boutique that would be coming to the former Sammi’s Shoe Box location at 1916-1918 E. Passyunk Ave.

The new store, called Boutique W, opened last week in the location.

The boutique is aimed primarily at women between the ages of 35 and 80, with the majority of the clientele being around age 50. Although that is the main demographic for the shop, that doesn’t mean that there aren’t options for anyone younger, says the shop’s owner, Robin Cohen.

The shop brings together the colorful offerings from designer brands at lower prices than you would find them in most other locations. Cohen emphasized that this should be a non-intimidating shopping experience and called her merchandise “attainable luxury.”

In the future Cohen says that she would like to begin hosting events, such as fundraisers for charities, at the store. She also mentioned that they’re still figuring out the exterior signage for the location. As you can see, the sign for Sammi’s Shoe Box is still hanging on the storefront.

This is Boutique W’s second location. The other shop is located in Newtown Square. Cohen also says that in the near future the shop could also be opening a new location in Baltimore.

Although the shop is open now, Boutique W will be having grand opening celebrations on May 13th, including a block party-like celebration continuing outside of the shop. You can find more information on Boutique W’s website.